Carefull planning is the foundation for marketing initiatives. Every business is unique and the most important things for us are discovering your business, and knowing your audience.
Marketing needs and factors such as Time, Effort and Budget will need to be understood. The outcome of planning exercise is a marketing plan developed specifically for your business needs.
The Marketing plan contains the following elements.
- Research and analysis of the audience.
- Available content, capabilities to create home grown content.
- Competitor analysis and industry standards for the particular segment.
- Roadmap and detailed timeline based plan.