Preschools Marketing - Made Easy

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What Challenges Does Preschool Marketing Throw?


Preschool leads start from internet searches usually by parents who are your prospective customers. Getting the attention of prospective customers and convincing them to sign for a parent tour is a challenge, let alone convincing them to admit their child in your preschool.

The decision criteria which parent’s use to evaluate your school as opposed to your competitor vary from time to time, depending on the class for which the admission is sought. This throws the challenge such that you have to keep your website with accurate information for different students.

To build reputation, it takes years of time for a preschools is one thing, and catching the attention of parents is quite another. The most important thing is to be visible to them when they are looking for admissions, right on, at the right time and location.

It is more challenging and equally important to save your top dollars, especially during the early stages of your preschool when competing with established players.

Fortunately, help is available at affordable means.

Our Featured Works

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Website Redesign

A Reputed Primary school in Reston, VA

We took up the project of a reputed school in Reston, VA, USA. The client wanted to create a modern site with all features to match their reputation that projects their competitiveness to a set of specific schools in their target market.

Kotes built a top notch full featured, responsive website that started receiving appreciation from all the parents of their students. There is a surge in the quantity of leads generated from the site.

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Website Development

A Preschool in Virginia, USA

We built a modern, feature filled responsive website for a preschool in Viriginia. The site is expected to generate leads, engage parents with communication tools and manage some of their internal processes.

The website came up with great looks and the preschool marketing was a instantly successful.

Our Process

Our marketing process is created for continuity and success

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1In this step we research the market conditions and evaluate best possible options for desired outcome of the project.


2 In this step we take all scenarios and define the strategies, actions, goals, back-up plans. Most importantly, the projected outcomes of the project.


3 This step takes all activities the take the project forward with all required content, media and resources and get-set for running a pilot of this. All creative work happens in this stage.


4 In this step, we undertake a controlled execution of a minimal digital marketing campaign to see how the plans work in real market scenario. This gives a more realistic potential outcomes of the campaign.



In this step we analyze various aspects of the marketing plan in the light of the real-time observations and take necessary steps to optimize the marketing activities, content and various other aspects.

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This step takes a more practical execution of the marketing campaign on multiple digital marketing channels. It is also important, a continuous observation, analysis and improve the resources and tactics to achieve the desired results.

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7 This is an optional step and depending on the organizational needs, a full throttle, expanded and full scale digital marketing activities/campaigns will be undertaken from time to time. tactics to achieve the desired results.

All Our Services

Website Design and Development

We have worked with several preschools and created not only their brand-new websites, we have also upgraded them to be fully capable and compliant of meeting the digital marketing specifications.

We specialize creating Web enabling preschools.

Preschool Website Design

We design high performing websites, your customers will love the user experience.Our website design is very focused on attracting customers and generating measurable results.

Branding Media

We work for a longterm success and marketing focusses on 8’P’ of marketing mix. You can actually start seeing the claearity soon after you sign with us.

We created some cool and efficient marketing for our customers and we can help you too.

Site Content & Strategy

Professional content writing in digital marketing scenarios require not only language skills, but equally as much of knowledge and skills related to marketing processes, customer understanding and a chain of events that take place in this specialization.

Digital Marketing and Maintenance

Having a website will be good starting point, but greatness comes when you fully utilize this valuable resource to generate inbound leads and engage your customers sensibly and optimally.

We help you achieve your lead generation needs at affordable pricing.

Social Media Marketing

Social Marketing is the most cost-effective compared to the traditional channels and luckily, there are several social media platforms available for choosing the right one depending on your product or service.

To stay connected and engage with your customers and monitor positive or negative comments is possible, right within the budgetary considerations. To receive highly valuable customer testimonials and keep supportive following for the business and their products/services, it all requires a smart presence on social media. We help you exactly as required.

Pay Per Click

Pay per click or PPC in short are the most effective channels to identify and reach a prospective customer when they are looking for your kind of service. PPC campaign needs an experienced professional, employed either partially or full-time resource, to get effective results.

All preschools that work with us use PPC and receive leads real quickly.

Search Engine Optimization

Search engine optimization (SEO) is about your website traffic, such that your business website or business pages on various social media platforms show up as a natural or Organic search result to queries by prospective customers on search engines like Google, Yahoo, Bing etc. SEO targets unpaid traffic as compared to the paid traffic, which is done as PPC in general.

We strategize and optimize to make sure that your website gets ranked high on Organic Search channels

Why work with Kotes

Hello! I’m Teja. We’ve Been Building Websites and running preschools Marketing

We have proven success with preschools who continue doing business with us after start with us. We are proactive and take pleasure of churning marketing ideas to improve their success. We ensure successful outcome from each business that signup with us. We believe in the fact that their success is our success and help keeping us stay in business.

The following infographic portrays the portfolio of Kotes customers.

  • Web Development 65% 65%
  • Digital Marketing 100% 100%
  • Branding Media Development 82% 82%

What our Clients Say

Montessori Children Center Logo
Kotes team developed a marketing strategy which has turned around our lead generation. They have taken charge of our marketing activity and executed google CPC and Facebook marketing activities accurately and quickly.
Kotes marketing strategy and execution has given significant amount of leads sufficient to reach our business goals. Ever since we engaged Kotes our lead generation has increased by 3 times.
I definitely recommend Kotes services for any business.
Satya Kadali

Partner, Montessori Children's Center

Kotes has helped us with end to end digital marketing services from paid ads to re-designing website pages. In short time we started to get continuous flow of high quality leads and conversions. Kotes also improved our brand awareness with consistent posts and updates on social media.
Kotes team is very responsive and they work independently with minimum support. We are happy to have signed up with kotes. I can confidently recommend Kotes to any business.


Satya Kadali

Partner, Kreative Kidz Academy

Maple Lawn Pre-K
Maple lawn Montessori of Manassas was in urgent need of new leads and marketing efforts when we signed up with Kotes.
Kotes team was thorough in discovering our business and identified the right methods to generate leads. Kotes made a series of improvements to our digital assets and executed marketing campaigns designed for our business needs.
The efforts made by kotes changed and we started to get steady flow of leads. Kotes also largely improved our digital assets, google and social media presence.
I am completely satisfied with their work and I have already recommended several friends of mine to work with Kotes.
Nag Nelluri

Partner, Maple Lawn Montessori of Manassas Park

Google Reviews

3 reviews on
Smitha Satish
Smitha Satish
Kotes LLC, is one stop place for all your advertising and marketing needs. They give you the right and great suggestions and help your business to grow.
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Prathapagiri Pavan Kumar
Prathapagiri Pavan Kumar
I sourced digital marketing and website development services from Kotes. Kotes developed a website for us which worked great for marketing purpose. The website which Kotes developed offers exceptional user experience to our customers, it brought significant positive change to the online presence of our business. Kotes team is very professional and advised us on timely manner with everything related to marketing. I would recommend Kotes to anyone I need of Digital marketing services.
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Satya Kadali
Satya Kadali
Kotes team developed a marketing strategy which has turned around our lead generation at MCC. They have taken charge of our marketing activity and executed google CPC and Facebook marketing activities accurately and quickly. Kotes marketing strategy and execution has given significant amount of leads sufficient to reach our business goals. Ever since we engaged Kotes our lead generation has increased by 3 times. I definitely recommend Kotes services for any business.
Read more