An important element which commonly misses on many websites is interactiveness. A website which is not interactive enough can be a wall. It gives information but doesnot capture the user intent effectively.
We used the keep it simple strategy as we call it. We provided simple to understand information Liquor mart’s products, the information highlighted aligned with the business strategy and goals. Interactive elements such as CTA’s and contact information is provided for user interaction. Clever placement of CTA’s means everything when it comes to making websites interactive.
We also optimized the webpage keywords as we saw potential for the business to attract more traffic.