PPC campaign strategy has to align with business goals whether its Brand awareness, Increasing leads or Sales. We will develop Strategies which aligns with your business goals.

Strategy for PPC advertisements is Search engines and Social media. The focus in current scenarios is usually Google search ads.

We assess the readiness of your digital assets and brand awareness, we also assess the landing pages where the PPC ad traffic will be sent to. This exercise will give us idea of what needs to be developed.

• Asses landing page readiness
• Asses copywriting requirements
• Competitor analysis and industry standards for the particular segment.
• Keywords analysis, draft keywords needed for the campaigns.
• Research Target audience

A roadmap with dates and deliverables on how to achieve the set goals.

– Optimize digital Assets: Many times we optimize your website, landing page, social media profiles and other digital assets so that best response and yield comes out from the marketing campaigns.

– Execute activities: Run PPC campaigns as planned in a series or waves, we keep the execution agile and improve continuously.

We measure the campaign effectiveness using multiple key metrics. We study the effectiveness and change ways when needed in fast paced continous improvement model.

Here are some key outcomes you can expect from our program.

• 100 to 300% increase in traffic from PPC ads over 3 months.
• Increase in leads and enquiries by 3 to 5 times
• Revenue increased by 40 – 60 % in 6 months
• Brand awareness raised to new heights.