Branding: it is the process of creating a strong, positive, perception of a company or product or service. All the activities and processes and marketing mix, all of which are used in a certain combination to consistent and communication to the target market. Effective branding differentiates a company or product vs. it’s competition in a given target market.

Target Market: To define the target customers by their demographic profile, such as gender, race, age, their interests in order to plan correct marketing mix for the chosen segments.

1. Based on type of users – B2B, B2C, G2C, G2G, consumer, influencer, payer, decision makers etc.
2. Based on Age, gender, Geographic location etc
3. Based on type of Need: Basic Needs, Good to Have Need, Affiliative etc.
4. Profession, Business, Student etc
5. habits – travel, entertainment, food preference etc.

Marketing Strategy: The strategy centers on the 8 P’s of marketing Mix. However, firms are also at liberty to use the traditional 4 P’s of marketing – product, price, place, and promotion. The 8 P’s include people, positioning, processes, and performance, in addition to the 4 Ps of traditional marketing.

Digital marketing uses all the elements that are used appropriately on digital platforms much like the brick-and-mortar methods do outside digital space. Kotes can help you achieve your goals.

Social media profiles allow you to showcase your brands and enhance awareness for the same. Creating a business profile, display your products and/or services require specialized skills.

Social Marketing is the most cost-effective compared to the traditional channels and luckily, there are several social media platforms available for choosing the right one depending on your product or service.

To stay connected and engage with your customers and monitor positive or negative comments is possible, right within the budgetary considerations. To receive highly valuable customer testimonials and keep supportive following for the business and their products/services, it all requires a smart presence on social media. We help you exactly as required.

Marketing Analytics: It is all too important that you continuously monitor your target market and assess your marketing mix on continuous basis, in addition to the activities of competition.

In view of the digital marketing, some areas of focus are:

Digital Content – How do your target market consumes the content, whether it be in website pages, or social media profiles, landing pages and all sorts of digital ads. This gets highest importance.

Keywords and Search Terms – These are synonyms for the most important aspect of market, namely Market needs. Every marketing company needs to update themselves to know the trends, to update or alter the digital content to be successful.

Customer behavior – It is very important that how each digital content is working in terms of keeping the interest of the visitors up and alive. You need to know all of that.

Kotes can help you very well in that task.

Search engine optimization (SEO) is about your website traffic, such that your business website or business pages on various social media platforms show up as a natural or Organic search result to queries by prospective customers on search engines like Google, Yahoo, Bing etc. SEO targets unpaid traffic as compared to the paid traffic, which is done as PPC in general.

SEO involves several processes and phases to pass through to see visible results as outcome the activity. When your target customers are spread across the county, SEO strategy is the best option. Also, the time consumed to may vary from 6 months to a year to achieve the set goals.

In pay-per-click advertising, businesses running ads are only charged when a user clicks on their ad, hence the name “pay-per-click.” Google calls the same thing as CPC or “Cost-Per-Click”

The PPC ads are displayed based on the bids, budget, geographies among many other attributes. It requires the advertiser to allocate budget and then choose the keywords for which they want their ads to be displayed alongside the organic search results. This requires continuous monitoring keyword trends and updating the ad content and bid amount and so on.

PPC campaign needs an experienced professional, employed either partially or full-time resource, to get effective results. For more information…