Comprehensive Digital Marketing
We help your brand to have greater reach on the web with our full-service-digital marketing.
Google CPC / PPC
We strategize your google marketing and execute marketing campaigns for quick and predictable results.
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Pay-Per-Click (PPC) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads, which obviously brings the visitor to your site.
In pay-per-click advertising as part of comprehensive digital marketing strategy, businesses running these ads are only charged when a user clicks on their ad, hence the name “pay-per-click.” Google calls the same thing as CPC or “Cost-Per-Click”
The PPC ads are displayed based on the bids, budget, geographies among many other attributes. It requires the advertiser to allocate budget and then choose the keywords for which they want their ads to be displayed alongside the organic search results. This requires continuous monitoring keyword trends and updating the ad content and bid amount and so on.
PPC campaign needs an experienced professional, employed either partially or full-time resource, to get effective results. For more information…
Social Media
Creating social profiles for clients is our pleasure, opportunity to generate leads.
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Social media profiles allow you to showcase your brands and enhance awareness for the same. Creating a business profile, display your products and/or services require specialized skills.
Among all the comprehensive digital marketing strategies, Social Marketing is the most cost-effective compared to the traditional channels and luckily, there are several social media platforms available for choosing the right one depending on your product or service.
To stay connected and engage with your customers and monitor positive or negative comments is possible right within the budgetary considerations. To receive highly valuable customer testimonials and keep supportive following for the business and their products/services, it all requires a smart presence on social media.
Campaigns and Landing Pages
We create professional grade landing pages as part of your website, in addition to creating your online advertisements.
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First impression is the best impression, and it is going to make all the difference in terms of their future visits. Landing page is the destination page which your potential customer lands on, after interacting with your online advertisement.
The design and presentation of landing pages plays significant role in success of comprehensive digital marketing strategies. Landing pages should contain appealing content and easy to use “Click-to-Action” (CTA) buttons for ease of navigating them to right pages on your site for further information, with little or no chance to exit your site.
Most importantly, the content of your advertisement and landing page should be in sync and consistent to build the trust factor on your product or service.
SEO
Increase site traffic from organic search with SEO setup, we can do it in the right way.
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Search engine optimization (SEO) is the most powerful and cost effective comprehensive digital marketing activities. It’s about your website traffic, such that your business website or business pages on various social media platforms show up as a natural or Organic search result to queries by prospective customers on search engines like Google, Yahoo, Bing etc. SEO targets unpaid traffic as compared to the paid traffic, which is done as PPC in general.
SEO involves several processes and phases to pass through to see visible results as outcome the activity.
When your target customers are spread across the county, SEO strategy is the best option. Also, the time consumed to may vary from 6 months to a year to achieve the set goals.
Copywriting
Website content tailored to highlight your business value proposition. We help creating professional content for your site.
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Professional content writing in digital marketing scenarios require not only language skills, but also as much of knowledge and skills related to marketing processes, customer understanding and the chain of events that take place in this specialization.
Some of the niche activities of copy writing in digital marketing space are as follows.
1. Ad Copy writing
2. Long-Farm (FAQs, Knowledge Topics etc)
3. Blogs, social media content
4. Direct to Customer Communication – Email, SMS, Call-for-action, Surveys etc
5. Web Content (SEO Friendly)
Team Training
Enablement services to transform your team members into high productive marketing assets.
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Succes of marketing work has dependency on client’s team. Whether it is content creation or campaign execution, the roles played by your team has big impact on success.
At Kotes your success is our success and gets highest priority. Hence, we give greatest importance to enablement and training activities. We take self-initiative for enablement activities and work closely with clients from day one of the engagement.
Email Marketing
eMail campaign lets you communicate with your customers and bring them to your site for additional information. Let’s get you there quickly.
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Communicating with your present and potential customers about your products /services, offers, latest news, awards your business or products / Technology / Innovation etc. etc. is an absolute must happen activity. Among so many different activities of comprehensive digital marketing strategies, email marketing is surely a great way as that is the only way you can reach your true Brand-ambassadors aka your existing customers.
It leads us to think and evaluate some of of the critical factors to understand why email marketing is important. To list, here are some Use-Cases that strongly support email marketing as a channel are,
1. New Product Research
2. Product Usage Reviews
3. Good News about your brands
4. Sale (Discounts, Special Prices etc.
5. Product Recalls (email is the most cost effective) saving businesses from unwanted negative publicity.
There are many more Use-Cases for email marketing while there are many other new channels of marketing keep coming into the market.
Web Development
We help you by building your business website that meets best practices and features for ease of updating content when needed.
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Your website, the carrier that runs your comprehensive digital marketing strategies is the face of your business online and from the way the site looks, to the content (Text and Media) available and the way the entire flow is organized is going to create lasting impressions on the minds of your prospective customers.
We design websites depends on your unique business scenarios – keeping in mind your prospective customers, devices they use, potential commercial applications that your site would be communicating in the due course etc.
All websites we build are responsive, mobile friendly and fully optimized for search engines. Kotes Digital Marketing provides full range of services to create website to digital marketing.
Start with a Free Consultation Call!
Schedule a Free Consultation call. Our expert will walk you through the marketing processes and potential outcomes.
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