Communicating with your present and potential customers about your products /services, offers, latest news, awards your business or products / Technology / Innovation etc. etc. is an absolute must happen activity. Among so many different activities of comprehensive digital marketing strategies, email marketing is surely a great way as that is the only way you can reach your true Brand-ambassadors aka your existing customers.
It leads us to think and evaluate some of of the critical factors to understand why email marketing is important. To list, here are some Use-Cases that strongly support email marketing as a channel are,
1. New Product Research
2. Product Usage Reviews
3. Good News about your brands
4. Sale (Discounts, Special Prices etc.
5. Product Recalls (email is the most cost effective) saving businesses from unwanted negative publicity.
There are many more Use-Cases for email marketing while there are many other new channels of marketing keep coming into the market.
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