PPC Campaigns – For Quick and Predictable Lead Generation

Pay Per Click (PPC Campaign) advertisements are the most effective traffic drivers in short time span, giving quick Return On Investment (ROI).

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Why Kotes

Kotes can make brilliant PPC campaigns for you. Our ads have been remarkably successful and consistent in generating leads.

Our PPC ads are specifically designed for conversations. With original and creative content, they will drive traffic yielding much higher return on investment (ROI).

What are you waiting for ? Showcase your business value upfront with PPC ads.

WHY PPC

PPC campaigns generate quick results and can drive visitors early during a product/Service launch (also read Site/Page Launch). PPC ads work by driving internet users who are executing searches to your website.

Importantly, these are online users with Buying intent who are searching for what you might be offering. It would be the best time to convert these users into customers, but only if your advertisement appears before them right then.

People who click on a PPC advertisement are 50% more likely to buy.

We approach each business with open mind. Every Pay per click campaign requires a unique strategy. We identify campaign strategies using knowledge from our asssessment and which are aligned with your business goals.

Goals are fundamental, digital marketing strategy has to align with business goals whether its Brand awareness, Increasing leads or Sales. We develop Strategies which aligns with your business goals and needs.

Strategy for PPC advertisements is Search engines and social media. The focus in current scenarios is usually google search ads.

We assess the readiness of your digital assets and brand awareness, we also assess the landing pages where the PPC ad traffic will be sent to. This exercise will give us idea of what needs to be developed.

  • Asses landing page readiness
  • Asses copywriting requirements
  • Competitor analysis and industry standards for the particular segment.
  • Keywords analysis, draft keywords needed for the campaigns.
  • Research Target audience

A roadmap with dates and deliverables on how to achieve the set goals.

Optimize digital Assets: Many times we optimize your website, landing page, social media profiles and other digital assets so that best response and yield comes out from the marketing campaigns.

Execute activities: Run PPC campaigns as planned in a series or waves, we keep the execution agile and improve continuously.

We measure the campaign effectiveness using multiple key metrics. We study the effectiveness and change ways when needed in fast paced continous improvement model. Being agile is our big strength, we don’t give up until we see intended results.

Here are some key outcomes you can expect from our program.

  • Preschool education businesses achieved 300% increase in traffic from PPC ads over 3 months.
  • Leads increased for Dentists by 185% in 6 months through social media marketing.
  • Revenue increased by 40% in 6 months in several dental practitioners.
  • Revenue increased 30% in Car Maintenance shops.

We deliver Value

Every digital marketing project requires a unique strategy. We identify strategies based on your goals and your brand positioning.

Besides, we are a one stop shop for all your digital marketing needs too.

Ad Copy Writing

 

PPC / Google CPC Ads, Social Media Postings and campaigns.

Website Content

SEO friendly content which is keyword relevant that will list on top in Organic Search

Blogs, Social Media Content

Right content to Connect with your customer and Promote Brand awareness.

Direct Customer Communication

 

Email, Mobile Text Messages, Surveys, Audits

Interactive Elements

 

Polls, Surveys, Videos, Maps, Chatbots

Long-Farm

 

FAQs, Knowledge Topics, Presentations

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You Can Achieve

 

You can achieve your business goals with PPC advertisements relatively quickly and you can measure the results transparently.

PPC is very effective in reaching your target audience.

PPC works immediately whereas SEO takes longer time.

PPC’s return on investment (ROI ) is usually 2 to 3 months on popular search engines like google.

Remember, more than 90% of consumers never view the second page in search listings.

Good content and PPC ads are great combination.

 

Case Studies

We have always delivered what we promised. Our customers speak of that openly.

Write to Us

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